How to Choose Your Business Name and Domain

A domain is your website address, like yourshop.com. It will stay on your visiting card, shop board, WhatsApp and email for years, so choose it carefully.

Signs of a good domain

• Short: the shorter, the easier to remember.
• Easy to say: someone hearing it on the phone can type it without asking.
• Linked to your business name: so customers recognise it.
• No hyphens or numbers: they confuse speaking and memory.
• Room to grow: still fits if you move to another city or product.

.com or .in?

.com is the most familiar. .in is great for Indian customers and shows an Indian identity. If both are available and budget allows, take both and point one to the other so nobody takes a name close to yours.

Mistakes to avoid

• Names close to another brand or trademark.
• Very long names stuffing city, service and year.
• Spellings people get wrong.
• Letting the domain be registered in a developer or company name.

Always in your own name

Most important: the domain must be registered in your name and email, with the login in your hands. Many people forget this to save money and later pay whatever is demanded for their own website.

An example

Imagine a sweet shop that made its domain very long by joining city, sweets and year. Customers kept typing it wrong after hearing it on the phone. Later it took a short domain based on the shop name, put it on the board, cards and WhatsApp, and people found it much more easily.

This is an illustrative example to explain a common situation.

Checklist to start today

• Write 5 short names for your business.
• Say each one on the phone to someone and see if they type it right.
• Check whether .com and .in are available.
• Drop any name close to a big brand.
• Register the domain in your own name and email.

How we help

In every website package the domain is registered in your name, and we help you choose the right one.